How We Use Information

• Provide and deliver products and services and fulfill your orders;

• Process, record, and track your purchases, payments, returns, warranties, and rebates;

• Communicate with you through various channels, including sending you alerts;

• Evaluate and respond to your requests and inquiries;

• Create and manage your account registrations;
  
  

• Conduct and administer contests, surveys, and sweepstakes;

• Customize your experiences with our website and applications, including customized advertisements and offers;

• Operate, evaluate, and improve our business, products, and services (including developing new products and services; managing our communications; performing market research and data analytics; determining and managing the effectiveness of our advertising and marketing; analyzing our products, services, websites, and applications; administering our websites and applications; and performing accounting, auditing, billing, reconciliation and collection activities);

• Protect against and prevent fraud and unauthorized transactions, investigate and manage claims, risk exposure, and quality, and generally improve and provide security; and

• Comply with and enforce applicable legal requirements, industry standards, and our policies and terms.

We may also use the information in other ways for which we provide notice at the time of collection.